André California Champagne is kicking off its first season as the Official Sparkling Wine Sponsor of the NFL with a message made perfectly clear: this is not brunch. This is football.
And the brand is planning a takeover of tailgate culture unlike anything the league has ever seen.
To celebrate the partnership, André is launching the André Tailgate Team-Mosa—a lineup of 32 wild, hometown-inspired mimosa recipes, one for every NFL team. These aren’t delicate brunch cocktails. These are unapologetically over-the-top, fiercely local, occasionally unhinged, and engineered specifically for fans who bleed team colors.
And the spark for this idea wasn’t a boardroom moment—it was pure tailgate anthropology.
