Chicago-based Honeymoon has created a thriving agency around maintaining the feeling that clients and employees usually lose after six months. “A honeymoon is a place people want to go and stay,” the agency wrote in its entry. “And that’s exactly what we’ve been building.”
Major wins included being named lead PR agency across Post Consumer Brands’ 30-brand portfolio—a remit spanning PR, influencer marketing and earned creative—along with PR agency-of-record status for Moen. The agency also took on creative and comms work for BuzzBallz, Svedka, Wholly Guacamole, Blue Moon and Dr. Squatch.
The work reflects what Honeymoon calls “fame by friction,” finding the tension between how a category behaves and how culture actually moves, then designing ideas built for participation. The agency helped engineer a partnership between Fruity Pebbles and Liquid Death—two brands looking to reach new audiences—around the milk left at the bottom of a cereal bowl, turning it into a limited-edition sparkling water flavor called “Cereal Criminal.”
Cereal Criminal became the most successful limited-time launch in Amazon Grocery history, Honeymoon wrote in its entry, with coverage across 30 broadcast segments and outlets including Men’s Journal and Food & Wine.
For André California Champagne, which had become the NFL’s official sparkling wine, the challenge was moving the brand from toasting occasions into tailgate territory, traditionally beer’s domain.
Honeymoon’s answer was 32 mimosa recipes, each inspired by a team’s regional flavors and fan identity, ranging from a BuffaloSauceMosa and RanchMosa to a Chili3WayMosa. The push resulted in 335 media placements, per Honeymoon.
